AMAC GmbH

AMAC GmbH (Advanced Materials Advisory & Consultancy) is a consulting company in the field of lightweight materials. The AMAC business model is built on 3 pillars:

Excellence Initiative: Network between Research and Industry
Sales & Marketing Excellence
Innovation and Industry Project Management

Dr. Michael Effing
Founder & Managing Director
Dr. Michael Effing

Excellence Initiative: Network between Research and Industry

The Excellence Initiative of the German Government creates new University Institutes and clusters to promote world class research as well as close interaction and cooperation with Industry. AMAC advises and supports both sides in creating networks.
Since 2012, AMAC has been supporting Aachen´s Technological University RWTH in creating the new institute and cluster for light weight structures in advanced materials - the “Aachen Center for Integrative Lightweight Production Technology” (AZL).

» more Information

Sales & Business Development

AMAC´s offering includes Sales and Business Development advisory, Sales and marketing strategies, cooperations all over the world, communication strategy as well as extended education and training for Sales & Marketing teams with cooperation partners, such as Miller Heiman, Simon Kucher & Partner (SKP) and van Veen International.

» more Information

Innovation and Industry Project Management

AMAC advises single companies or groups of partnering companies in the execution of complex business projects related to Composites and Advanced Materials. The advisory scope ranges from Sales & Marketing activities, value selling, development of strategies or new product developments up to the management of complex innovation projects.

» more Information

News

AZL NewsLIGHT #14 is out

07/17/2019

In this edition, we introduce our new Partnership Model: The Business+ Partnership. We also report on the winner... continue  ►

AZL Annual Partner Meeting about 140 guests...

06/19/2019

The AZL thanks all participants for a suspenseful 6th AZL Annual Partner Meeting on 4th and 5th June, 2019. About... continue  ►

AZL Annual Partner Meeting 2019 - Agenda

05/27/2019

The program of the AZL Annual Partner meeting is finalized. Please find it here . We are looking forward to... continue  ►

Advanced Materials

Bild Hochleistungswerkstoffe

Markets & Applications