AMAC GmbH

AMAC GmbH (Advanced Materials Advisory & Consultancy) is a consulting company in the field of lightweight materials. The AMAC business model is built on 3 pillars:

Excellence Initiative: Network between Research and Industry
Excellence in Sales, Marketing and Business Development
Innovation and Industry Project Management

Dr. Michael Effing
Founder & Managing Director Dr. Michael Effing

Excellence Initiative: Network between Research and Industry

The Excellence Initiative of the German Government creates new University Institutes and clusters to promote world class research as well as close interaction and cooperation with Industry. AMAC advises and supports both sides in creating networks.
Since 2012, AMAC has been supporting Aachen´s Technological University RWTH in creating the new institute and cluster for light weight structures in advanced materials - the “Aachen Center for Integrative Lightweight Production Technology” (AZL).

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Excellence in Sales, Marketing and Business Development

AMAC´s offering includes Sales and Business Development advisory, Sales and marketing strategies, cooperations all over the world, communication strategy as well as extended education and training for Sales & Marketing teams with cooperation partners, such as Miller Heiman, Simon Kucher & Partner (SKP) and van Veen International.

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Innovation and Industry Project Management

AMAC advises single companies or groups of partnering companies in the execution of complex business projects related to Composites and Advanced Materials. The advisory scope ranges from Sales & Marketing activities, value selling, development of strategies or new product developments up to the management of complex innovation projects.

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News

Textechno reports launch of a new standard for the drapability and deformability of fabrics and non-wovens: ISO 21765

09/22/2021

World market leader for precision testing equipment Textechno and their partner SAERTEX, global market... continue  ►

With Interreg at IAA in Munich

09/10/2021

Today, we are with Interreg at IAA in Munich. We are looking forward to meet you at the  Holland High Tech... continue  ►

With Interreg at PIAE in Mannheim

09/08/2021

Meet us today and tomorrow in Mannheim at our Interreg booth at PIAE by VDI. Looking forward to seeing you there! continue  ►

Advanced Materials

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