AMAC GmbH

AMAC GmbH (Advanced Materials Advisory & Consultancy) is a consulting company in the field of lightweight materials. The AMAC business model is built on 3 pillars:

Excellence Initiative: Network between Research and Industry
Excellence in Sales, Marketing and Business Development
Innovation and Industry Project Management

Dr. Michael Effing
Founder & Managing Director

Excellence Initiative: Network between Research and Industry

The Excellence Initiative of the German Government creates new University Institutes and clusters to promote world class research as well as close interaction and cooperation with Industry. AMAC advises and supports both sides in creating networks.
Since 2012, AMAC has been supporting Aachen´s Technological University RWTH in creating the new institute and cluster for light weight structures in advanced materials - the “Aachen Center for Integrative Lightweight Production Technology” (AZL).

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Excellence in Sales, Marketing and Business Development

AMAC´s offering includes Sales and Business Development advisory, Sales and marketing strategies, cooperations all over the world, communication strategy as well as extended education and training for Sales & Marketing teams with cooperation partners, such as Miller Heiman, Simon Kucher & Partner (SKP) and van Veen International.

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Innovation and Industry Project Management

AMAC advises single companies or groups of partnering companies in the execution of complex business projects related to Composites and Advanced Materials. The advisory scope ranges from Sales & Marketing activities, value selling, development of strategies or new product developments up to the management of complex innovation projects.

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Video: 2020 Light Vehicles 2025 - Hydrogen Tanks-2

News

ITA and cato Innovation Day on Sports and leisure

09/17/2026

Join our innovation day at ITA, in cooperation with cato composites, on September 29, in Aachen. Please find the... continue ►

ITA Innovation Day on Sports and Leisure

08/28/2026

On September 29th, starting at 10.00 am, ITA and cato composites will be focusing on composites for sports... continue ►

AMAC and Fullcase @China Composites Expo in Shanghai

08/05/2026

From September 1 to 3, AMAC will be present, together with its partner Full-Case and further European partners at... continue ►

Advanced Materials

Markets & Applications

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