AMAC GmbH

AMAC GmbH (Advanced Materials Advisory & Consultancy) is a consulting company in the field of lightweight materials. The AMAC business model is built on 3 pillars:

Excellence Initiative: Network between Research and Industry
Sales & Marketing Excellence
Innovation and Industry Project Management

Dr. Michael Effing
Founder & Managing Director
Dr. Michael Effing

Excellence Initiative: Network between Research and Industry

The Excellence Initiative of the German Government creates new University Institutes and clusters to promote world class research as well as close interaction and cooperation with Industry. AMAC advises and supports both sides in creating networks.
Since 2012, AMAC has been supporting Aachen´s Technological University RWTH in creating the new institute and cluster for light weight structures in advanced materials - the “Aachen Center for Integrative Lightweight Production Technology” (AZL).

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Sales & Business Development

AMAC´s offering includes Sales and Business Development advisory, Sales and marketing strategies, cooperations all over the world, communication strategy as well as extended education and training for Sales & Marketing teams with cooperation partners, such as Miller Heiman, Simon Kucher & Partner (SKP) and van Veen International.

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Innovation and Industry Project Management

AMAC advises single companies or groups of partnering companies in the execution of complex business projects related to Composites and Advanced Materials. The advisory scope ranges from Sales & Marketing activities, value selling, development of strategies or new product developments up to the management of complex innovation projects.

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News

Market and Technology Study: Energy Storage Systems

09/06/2017

Dr. Michael Effing advises a worldwide joint market and technology study on technological key enablers which will... continue  ►

Composites Germany - Position paper is ready

08/30/2017

The aim of Composites Germany is to strengthen the composites industry in Germany. In the framework of its... continue  ►

AZL: Group of companies invests in future of SMC

08/30/2017

A consortium of international companies joined forces to drive the future of Sheet Molding Compound (SMC), an... continue  ►

Advanced Materials

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Markets & Applications